YOUR PEOPLE.
YOUR CULTURE.
YOUR SOUQ.
A gathering place for SWANA brands, food, art and music. We’re bringing the habibis back together.
Next editions coming soon
الفكرة
NOT YOUR
AVERAGE MARKET.
We brought the souq to Toronto, Ottawa and Montréal in 2024. Now, we’re getting the habibis back together. Independent brands. Loud culture. Everyone welcome.
THIS IS US.
THIS IS SOUQ.
Real people. Real good times.
A little look back before we’re back.
Turn it up, Montréal.
DJ Zina Musika at ESC · Video by @shah_hussaini1.
Watch on Instagram ↗Tap to load videos from Instagram. Can’t play? Open the original post.
THREE CITIES.
ONE BIG 3AZIMEH.
Your city. Your people.
Dates and venues to be announced.
COMING SOON
COMING SOON
COMING SOONGOOD FINDS.
GREAT COMPANY.
BIG STORIES.01
Your next favourite find.
Independent fashion, art, design and everyday finds.
ROOM FOR ONE MORE.02
The shai is ready.
Familiar flavours. Shared tables. One more cup of shai.
CULTURE UP.03
Culture, worn loud.
Music, workshops and fresh perspectives.
ROOTED HERE.
GROWING TOGETHER.
Help independent brands show up, culture take up space, and people find their people.
Arab people in Canada in 2021.
The Arab population more than tripled between 2001 and 2021.
THREE CITIES. DEEP ROOTS.
Our next editions are planned for Canada’s three largest Arab population centres.
Montréal
290,070Arab residents · 2021 census metropolitan areaToronto
145,815Arab residents · 2021 census metropolitan areaOttawa–Gatineau
78,815Arab residents · 2021 census metropolitan areaSource: Statistics Canada, Portrait of the Arab Populations in Canada ↗ (published 2025; 2021 Census data).
The report includes Arab and Arab-and-White respondents. These are population figures, not Souq attendance or reach. Souq welcomes the broader SWANA community and everyone who wants to gather.
GOT SOMETHING
GOOD?
Bring your brand, space or big idea.
YALLA.
YOU’RE UP.
Tell us what you’re bringing.
Free to express interest. No booking commitment.
When are you back?+
The next chapter is coming to Montréal, Toronto and Ottawa. Dates and venues are still to be announced.
Who can express interest as a brand?+
Independent brands in fashion, food, art, design, beauty, books and home. SWANA-owned and SWANA-led businesses lead the mix.
How much does participation cost?+
Fees will be announced per city. Expressing interest is free.