WE’RE BACK, HABIBI رجعنا يا حبايب

YOUR PEOPLE.
YOUR CULTURE.
YOUR SOUQ.

A gathering place for SWANA brands, food, art and music. We’re bringing the habibis back together.

Partner with us ↗
MONTRÉAL · TORONTO · OTTAWA
Next editions coming soon
Montréal skyline seen from Mount Royal
MONTRÉAL 01
Toronto skyline across the waterfront
TORONTO 02
Parliament Hill seen across the Ottawa River
OTTAWA 03
City photography credits
FASHION ✳ FOOD ✳ ART & DESIGN ✳ MUSIC ✳ COMMUNITY ✳ ثقافة ✳ FASHION ✳ FOOD ✳ ART & DESIGN ✳
01 / THE NEXT CHAPTER
الفكرة

NOT YOUR
AVERAGE MARKET.

We brought the souq to Toronto, Ottawa and Montréal in 2024. Now, we’re getting the habibis back together. Independent brands. Loud culture. Everyone welcome.

FROM THE SOUQ / 2024

THIS IS US.
THIS IS SOUQ.

Real people. Real good times.
A little look back before we’re back.

2024 / TORONTO

The first Toronto souq.

Recap shared by Toronto Queer Market.

Watch on Instagram ↗
2024 / MONTRÉAL

Turn it up, Montréal.

DJ Zina Musika at ESC · Video by @shah_hussaini1.

Watch on Instagram ↗

Tap to load videos from Instagram. Can’t play? Open the original post.

THE NEXT EDITIONS

THREE CITIES.
ONE BIG 3AZIMEH.

Your city. Your people.
Dates and venues to be announced.

Montréal skyline from Mount RoyalCOMING SOON

Montréal

A little joie de vivre. A lot of habibi.

Photo: Paulthelawyer
Toronto waterfront skylineCOMING SOON

Toronto

Every neighbourhood brings a story.

Photo: Kim Hansen
Parliament Hill, OttawaCOMING SOON

Ottawa

Getting the capital’s habibis together.

Photo: David Samuel
03 / INSIDE THE SOUQ

GOOD FINDS.
GREAT COMPANY.

صُنعSMALL BRANDS.
BIG STORIES.
01
DISCOVER / SHOP

Your next favourite find.

Independent fashion, art, design and everyday finds.

THERE’S ALWAYS
ROOM FOR ONE MORE.
02
GATHER / EAT

The shai is ready.

Familiar flavours. Shared tables. One more cup of shai.

TURN THE
CULTURE UP.
03
CONNECT / PARTICIPATE

Culture, worn loud.

Music, workshops and fresh perspectives.

WHY BACK SOUQ? / THE COMMUNITY BEHIND IT

ROOTED HERE.
GROWING TOGETHER.

Help independent brands show up, culture take up space, and people find their people.

795,665

Arab people in Canada in 2021.

3×+

The Arab population more than tripled between 2001 and 2021.

THREE CITIES. DEEP ROOTS.

Our next editions are planned for Canada’s three largest Arab population centres.

Montréal

290,070Arab residents · 2021 census metropolitan area

Toronto

145,815Arab residents · 2021 census metropolitan area

Ottawa–Gatineau

78,815Arab residents · 2021 census metropolitan area

Source: Statistics Canada, Portrait of the Arab Populations in Canada ↗ (published 2025; 2021 Census data).

The report includes Arab and Arab-and-White respondents. These are population figures, not Souq attendance or reach. Souq welcomes the broader SWANA community and everyone who wants to gather.

04 / WORK WITH US

GOT SOMETHING
GOOD?

Bring your brand, space or big idea.

05 / JOIN US

YALLA.
YOU’RE UP.

Tell us what you’re bringing.

Free to express interest. No booking commitment.

I’m here as a…

A FEW THINGS, HABIBI
When are you back?+

The next chapter is coming to Montréal, Toronto and Ottawa. Dates and venues are still to be announced.

Who can express interest as a brand?+

Independent brands in fashion, food, art, design, beauty, books and home. SWANA-owned and SWANA-led businesses lead the mix.

How much does participation cost?+

Fees will be announced per city. Expressing interest is free.